Target Market & Pricing
Similar to the retail industry, companies with consistent sales volume adapt with the changing needs of their target market. A Seller who understands this will have no problem selling their property and outperforming the competition. For example, “big ticket” retail purchases, like Autos & Techs/Electronics, appeal to a purchasers desired amenities and financing options for which they qualify. When determining an asking price, it’s important to understand the latest mortgage options. SCG stays connected with the mortgage industry and advises clients on qualifying their property for current incentives that increase marketability; like FHA and 3% conventional. It is very important to simulate monthly payments for the units in a project including the taxes, insurance, and assessments.
Clients do this to check affordability when determining a target purchase price before looking; especially during times when loan qualification is more difficult.