The Real Estate, Automotive, and Retail Industries share the same marketing and merchandising fundamentals. The most successful dealerships understand that new and used vehicles must look their absolute best on the lot; even though the average purchaser fails to hold oneself to the same maintenance standards after the sale. The Real Estate industry is no different. With the growing number of internet marketing websites and virtual tour technology, the bar has been raised for triggering a shopper to schedule a showing. The resale market must compete for the #1 position in-front of new construction. Developers must continue to be innovative, while maintaining competitive pricing to re-sales. The seller with a vacant unit must consider staging to increase marketability; it’s proven that a unit with a ‘lived in’, cozy, feel sends the message of quality and safeness.
For example: Non distressed, vacant, properties can suffer in sale price because they resemble the surplus of vacant REOs; here is why, a potential purchaser and their advisors fail to rationalize offering more for what appears to be the same product.
