A legendary Chicago ballroom and venue for black musical acts, Bronzeville’s Forum has no lack of historical currency.

But the century-old building was nearly demolished in 2011 as it searched for a new owner. Developer Bernard Loyd saved the building, hoping to convince investors to buy into his $25 million redevelopment plan.

At first, Loyd was limited to wealthy investors because of a federal securities law that classified ‘accredited investors’ as having at least $1 million in net worth.

However, changes in federal securities law in May created a new class of small investors. Loyd wants to raise $100,000 on a new platform for small investors called Wefunder. He hopes the new regulations will encourage people to develop on the South Side.


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Steele Consulting Group works with developers to provide real estate services from conception/design and development to pre-sales. They strive to be experts on understanding what buyers want and effectively bring these desires to market.